If your server is already well configured and the main problem is simply getting people to discover it, I think promotion is definitely worth considering. One option you can look into is
Boost CS 1.6. The idea behind using a specialized platform is that you can promote your server to an audience that is already interested in Counter-Strike 1.6, instead of advertising to random users who may never play the game. This can be especially useful for new servers that need to attract their first regular players. Once you have a stable group of people playing, it becomes much easier to grow naturally because active servers tend to attract more players. I would recommend checking the available options and seeing whether this type of promotion fits your server and your goals.
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